Color Scheme in Fashion Designing

Samiksha Chougule
Department of Textiles (Fashion Technology)
DKTE’S Textile & Engineering Institute, Ichalkaranji, India
Intern at Textile Learner
Email: samikshachougule231216@gmail.com

Introduction:
One of the first components to visually and psychologically convey the meaning of the design is the color palette. Since color may reflect the specialty and even the overall firm marketing plan when handled appropriately, the color scheme is actually one of the most crucial components. The main laws and regulations governing color and its usage in producing visually pleasant visuals are based on color theory. In this article I will discuss about color scheme in fashion designing.

Terminology Related to Color:
Color scheme plays a crucial role in fashion designing as it sets the tone, mood, and overall aesthetic of a collection or garment. Different terminologies of color are described below.

Color palette:
A set of hues and tools for use in painting and graphics software, or in some cases, the full range of colors that can be seen on a screen or other interface of a device.

Color wheel:
The color wheel serves as a visual representation of color theory. To help us better understand diverse color schemes and color harmonies, Johann Wolfgang Goethe developed Sir Isaac Newton’s color wheel.

Color schemes:
Arrangements of colors on the color wheel that make sense are called color schemes. To create a striking and current visual environment, a color scheme is used.

Color harmony:
It is the term for color combinations that are visually appealing and provide a sense of order to the eye. The employment of complementary and similar colors results in harmonious color palettes. However, as every person’s reaction to a color is different and depending on their own preferences and life experiences, there are no universally “right” colors for fostering peace.

Color temperature:
It categorizes colors as warm (compared to the setting sun and daylight) and cool (relative to other colors) (associated with overcast light). You can play around with warm and cold color combinations to blend colors to create a particular mood.

Color Theory for Fashion Designers:
There is color in the eyes of the beholders. Sir Isaac Newton founded color theory when he invented the color wheel in 1666. Newton understood that colors are not objective qualities but rather subjective interpretations of light wavelengths. By methodically classifying colors, he came up with three groups:

Basic (red, blue, and yellow) (red, blue, yellow)
Tertiary (or intermediate – blends of primary and secondary colors) (or secondary, mixtures of primary colors) (or intermediate – mixes of primary and secondary colors)

Because of Newton’s discoveries, the study of color has expanded to take into account the properties of color in both of its forms—print/paint and screen / light—as well as in a variety of contexts, ranging from astronomy to art. The characteristics of a color are its look,

Chroma: This includes the presence of tones, tints, or shades (added black or white) (grey added).

Lighting: How bright or dark it seems.

Temperature, Value, and Saturation Vibrant VST

The color wheel is divided in half to produce the cool and warm tones. Green, blue, and purple are considered chilly colors, while yellow, red, and orange are considered warm colors.

You would likely respond chilly or warm if someone asked you what temperature a color is.

Orange is the warmest of these, with blue being the coolest.

Value describes how light or dark a color is. When a color is described as having a high value, the light component of the color is meant.

A color’s saturation refers to how strong or pure it is. A pure blue might be a blue without any other hues.

Types of Color Schemes:

Monochromatic:

To create a unified look and feel, monochromatic color schemes employ a single color in a variety of tints and shades. Despite the absence of color contrast, it frequently comes across as incredibly pristine and glossy. You can also quickly adjust the brightness and darkness of your colors. When producing a great contrast is not required, monochromatic color schemes are frequently utilized for charts and graphs.
For example, adding white to red creates pink, adding black to red creates maroon, etc.

Analogous color:

One main color and the two colors that sit next to it on the color wheel are paired to create analogous color schemes. If you want to use a five-color scheme rather than just three colors, you may also add two extra colors (which are located adjacent to the two outside colors).
Similar patterns don’t provide high contrast color schemes. Designing visuals rather than info graphics or bar charts is common since the elements go together so well.
Example: Yellow – Yellow-green, yellow, yellow-orange.

Complementary color:

The opposing hue of a color on the color wheel is known as a complimentary. Red, for instance, is the color that complements green. It is advisable to utilize one color as the primary accent and the other as a secondary color. For charts and graphs, the complementary color scheme works really well. High contrast makes it easier to draw attention to key ideas and conclusions.
Example: Red and green

Split- Complementary:

One dominating color and the two colors that are precisely opposite the dominant colors complement make up a split complimentary scheme. In contrast to a complementary color scheme because the colors used in the split complementary color scheme all generate contrast, it can be challenging to maintain balance.
The split complimentary color approach has both a plus and a minus in that any two colors in the palette can be used to create fantastic contrast, but it can also be challenging to strike the proper balance between the colors.
Example: Red, blue-green, and yellow-green.

Triadic:

High contrast color schemes with the same tonality are available in triadic color schemes. By selecting three colors that are equally spaced in lines around the color wheel, triadic color schemes can be made. However, if all of your colors are picked at the same place in a line around the color wheel, they may appear overwhelming. – Triad color schemes are useful for establishing significant contrast between each hue in a design.
You can choose one dominating color and utilize the others sparingly in a triadic color scheme, or you can simply downplay the other two colors by selecting a softer shade. When used in graphics like bar or pie charts, the triadic color scheme looks fantastic.
Example: Red, yellow, and blue.

Square:

The square color scheme creates a square or diamond shape by using four colors that are evenly spaced apart on the color wheel. Even though this evenly-spaced color palette gives your design great contrast, choosing one dominant hue rather than attempting to balance all four is a solid choice.
Square color schemes are a great way to add interest to your website designs. Start with your preferred hue to decide whether this color scheme is appropriate for your company or website. It’s a good idea to test square patterns on both black and white backgrounds in order to get the best fit.
Example: Orange, yellow-green, blue, and violet, for instance.

Importance of Color Theory in Fashion Designing:
The right contrast is crucial to initially drawing consumers’ attention. Vibrance is crucial if you want your design to elicit the right emotional responses from users. How people react to color choices depends on factors like gender, experience, age, and culture. Always take accessibility into account while designing, for as by accounting for red-green colorblindness. By doing UX research, you can fine-tune your color choices to appeal to specific clients. Users will encounter your design with preconceived ideas about what a design for a certain industry should include. Therefore, you must build your product to meet the regional requirements of your market. For instance, the color blue, which is typical in the banking sector in the West, has positive connections in several cultures However, when exposed to certain colors, some ethnic groups may feel opposing feelings (for instance, red may signify good fortune in China, grief in South Africa, or danger in the USA). Overall, usability testing should be used to evaluate your color choices.

Effective color psychology must be based on a fundamental idea. Extensive color study has shown that consumers are most influenced by color when they feel it complements the brand in their purchases. It is true that 90% of consumers rely their quick judgments of a brand on its color. Customers’ perceptions might magnify the effect if they think the color goes well with the brand.

Customers may opt not to buy if they see a disparity. Take McDonald’s as an illustration. Their brand has been effectively marketed using the colors red and yellow.

Their Happy Meals, buildings, and complete menu all feature it. Take a moment to picture them with a purple and orange color scheme. They might be successful on Halloween, but that would be it. Those colors are not ones we associate with McDonald’s. Keep that in mind if you’re starting the process of creating a new corporate website. While changing the theme is acceptable, completely altering your color scheme may result in serious issues. Your logo is used to identify your company and products in more ways than one. Color has a purpose. Keep this in mind the next time you start a print marketing campaign or design a new landing page for your products. SEO and compelling text are essential. To boost ROI need to be careful to take

Conclusion:
The right color selection is crucial to every design. The color you choose is just as important as the typography or image you choose. The color is what catches attention because it has different associations for different people. Color therefore acts as a significant tool that might influence the mood of your potential customers. It is important to remember that, in addition to the culture we were raised in, our experiences, interests, and upbringing all have a direct impact on how we interpret color. Due to the fact that everyone perceives color differently, there is no ideal color scheme. If you want to create a design that is truly effective, it is crucial to comprehend the significance of specific colors.

References:

https://www.interactiondesign.org/literature/topics/colortheory
https://blog.hubspot.com/marketing/color-theory-design
https://www.w3schools.com/colors/colors_schemes.asp
https://colorhunt.co/
https://onlinelibrary.wiley.com/doi/10.1002/rth2.12308
https://www.simplifiedsciencepublishing.com/resources/best-color-palettes-for-scientific-figures-and-data-visualizations